We’re proud to announce that our founder and technical director, Mike Daniel, has been featured in the latest edition of Fleet World Magazine! His article, Top Tools for Tech, dives into the challenges of fleet management systems and how businesses can ensure their technology truly works for them.
We are incredibly grateful for this feature, as we believe it underscores our expertise in fleet technology and innovation. As the leading publication in fleet management, Fleet World Magazine plays a crucial role in shaping industry conversations, and we are honoured to contribute to this dialogue. At HI Technology, we don’t just build software—we create solutions that fit the complex realities of fleet operations. This recognition highlights our commitment to helping businesses navigate the evolving landscape of fleet management with practical, human-centric technology.
Key Takeaways from the Article
Fleet management systems promise efficiency, but too often, they create as many problems as they solve. In Top Tools for Tech, Mike breaks down why these issues persist and how companies can adopt a smarter approach to technology. Here are the key takeaways:
A Smarter Future for Fleet Management: Ultimately, fleet systems should adapt to businesses, not the other way around. By taking a human-centric approach, combining technology with real-world insights, and ensuring ease of use, companies can transform their fleet operations for the better.
The Disconnect Between Software and Reality: Many fleet systems are designed by engineers who think in rigid logic and algorithms. While great for scalability, these structures often fail when faced with real-world fleet unpredictability—like last-minute driver changes or unforeseen vehicle requirements.
The Human Element in Software Design: One of the biggest challenges is ensuring that software truly serves the people using it. Investigative product ownership is the key—embedding experts within fleet operations to observe workflows and talk to teams firsthand. This approach ensures technology is developed with real operational needs in mind.
Overcoming Adoption Challenges: A major hurdle in fleet management technology is ensuring people actually use the tools provided. Mike discusses how gamification and habit-building strategies can drive engagement, making essential processes—like vehicle checks and mileage tracking—second nature for drivers and fleet managers.
Read the Full Article
For the full insights, check out Mike’s article in Fleet World Magazine
